A look back to Sakshi’s Journey from an Intern to a Team Member

Sakshi
A look back at my journey: from intern to a team member.
I started as an Intern at CommerceX in February of this year and got promoted to a team member later. Although I know it doesn’t really matter whether you are an intern or a full time employee, everyone is equal here and that’s one of the key values of CommerceX.
When I look back at my first day at CommerceX, the picture comes out pretty clear. As it was my first job I was so nervous that I started my day a little early and reached office at 9 am. The day started as usual, nervous and excited, As per my expectations I met Rajeev Sir & Shivani for my onboarding process. Opposite to how formal I had expected it to be, my reporting manager(Rajeev Sir) and my HR took me out for a cup of coffee and briefed me about the company and my role which made me feel quite comfortable.
When I first started with the team, I was just a beginner in the marketing industry, a young girl who is in her last year of college and starting her career with just a glimpse of what this industry could offer. But everyone here holds an expertise in their respective fields of business and is ready to help anytime. If I were to mention three reasons why I love working at CommerceX, the first would be the People – I get to work with an incredibly smart, self-driven and intellectually curious group of people who challenge me on a daily basis, but are always willing to lend support where needed. The second would be the career progression opportunities that I have benefited from. The last (but by no means the least) key reason that I enjoy working at CommerceX is our services. This job has taught me a a lot which I don’t think I could have learned as quickly anywhere else. Thanks to the team here that I am now prepared to take on whatever challenge the future holds for me.
During my time at CommerceX, I have been lucky enough to have a few mentors. Through these relationships I have not only learned valuable new skills but also been provided new and different career opportunities. I feel incredibly well supported at CommerceX and know that I can reach out to not only my mentors, but also to colleagues across the organization, given how generous people here are with their time and expertise.
I know that this is just a beginning of what will be a great career with a great company and I look forward to working harder every single day of the week and growing with the company.
I believe what the Company believes “Work Hard, Stay Humble”. !

Clicks to Footsteps: Measuring the impact on offline sales of Online marketing

Smartphones have become the remote control of our lives, where every thing from clothing to grocery, is being called at your doorstep with your thumb clicks. All is due to effective sync between the online and offline E-Commerce practices, Let it be inventory, chain management, delivery management and every thing involved in between.

With digital marketing been the primary source of a marketing channel for some brands, it becomes very important to measure the impact of it across all channels. Lately, Many Brands are trying to make Sync between their online campaigns and offline sales. It is understood that there is an impact of the online effects on the offline sales, but how much is what becomes the question.

Many channels are doing this by gathering offline data from the advertiser and try to make sense out of it by comparing the unique click Ids, email ids, phone numbers, and device Ids. Let’s see how each channel is solving this problem.

Google

Google ads have a unique GCLID with every ad, which clicked and the user fills a form, can later be marked as a conversion if converted offline against the same GCLID. The problem with this is that you can’t track view conversions since the user requires to click on the Ad on the ad.

Setup your Google Conversions: https://support.google.com/google-ads/answer/7012522

Impact

 

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This is store level data accumulated over the August to November 2017 (US-based participation), and retailer ROAS varies between 2x to 14x.

 

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Facebook

Facebook went one step further, and here you can actually track if the person has viewed (even if no action was taken on the ad) your ad, and converted. If he comes to the offline store or a restaurant, you can have his phone number uploaded on the Facebook panel actually see if the impact was from the online marketing. Usually, the match rate of the conversions is between the range of 40 to 70%, at best.

Impact

Many brands are using the Facebook offline conversions technique, especially in-store visit campaigns. MomsCare with Bionic scaled their offline sales and maintained an ROAS of 7.5x, with 16% new users. They integrated their EPOS with Facebook offline conversion API and optimized the ads in real time and automated way.

In a similar way, Max Fashion recorded an ROAS of 26x and 2500 conversions using Facebook offline conversion API. It is a middle east brand for clothing and increased online, as well as drove 25000 people to their stores with online campaigns

Find more case studies at: https://www.facebook.com/business/success/categories/offline-conversions

Beacon Tracking

Beacons can be really helpful in tracking the footsteps in the offline stores and then using mobile IDs, we can track those offline conversions. This is how beacon tracking works

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This can be revolutionary when it comes to the measuring the impact of the online marketing, Stores in UK and US has started rolling out beacon tracking, and even shopping malls are doing so, so you can be served Relevant ads according to the Mall you’re in.

The World’s cultural shift of interaction with brands has changed the way we track our conversions, however, not far majority of the people have realized the power of traction of offline conversions and how it can help in creating accurate impact reporting to online marketing.

The day we would be able to fully understand the online impact on the offline sales and footsteps, the world is going to be a better place for us marketers.

CRM

5 Great examples of Triggered, Automated Marketing Campaigns that Actually Work

5 great examples of Triggered, automated marketing campaigns that actually works

‘’63% of companies who outgrow their competition are using marketing automation’’

Marketing automation or CRM is when software automatically sends campaigns to your customers and prospects based on triggers you define.

CRM automated emails are highly effective and have the ability to drive massive revenue and results for businesses as they achieve 86% higher open rates, produce a 196% increase in click-through rates, and generate 320% more revenue than standard promotional emails. With stats like that, marketers can’t deny the power of marketing automation.

Welcome email series

Welcome emails are your first chance to make a great impression on subscribers. Using CRM Software, you can create a stellar experience for your subscribers with a one-time welcome email, or a series of emails that help onboard them.

Lee Jeans welcome email series featured a special welcome discount to its first time subscriber. And with this second email in its welcome series, it reminds the subscriber to avail the special discount on their next purchase thus creating a sense of urgency. Lee’s welcome campaign does a great effort in building a relationship with the customers.

 

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Reminders

Reminder emails attract customers to keep buying their products and services over time and help retain which acts as a opportunity to deliver a timely message to your customer.

Nissan collects relevant information about their customers, including the purchase date of their car.  They can then use the purchase date to automatically trigger a reminder email six months after the car was purchased to schedule the first service appointment.

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Birthday or Anniversary

Birthday & anniversaries are special occasions where CRM software’s can send automated emails to customers with special offers. These act as highly effective strategy to drive revenue and also increasing customer happiness at the same time.

The first step is to collect your customer’s birth date and add it to your email list, like how payback does for its customers.

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Most Active Customers

It’s simple to set up a series of automated emails that can make your most active customers feel special and keeps them engaged, and spending.

Sephora does an excellent job with their VIB which offers early access to new products and special promotions for customers who spend a certain amount of money.

Once someone spends the required amount, they’re entered into the VIB segment of the email list and automatically receive an email introducing them to the VIB program. This email welcomes them to the program and provides an exclusive VIB-only offer that encourages them to make additional purchases.

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Re-engagement

You can encourage email subscribers who haven’t purchased in a while with an email-exclusive offer, “Save on your next order” discount like Snapdeal does in the below example, or cart abandonment deal:

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Disclaimer: The pictures and data used in this post are just for reference and have no links to the brands.

Simran Jit Singh – Shares how it is like to work at CommerceX

Simranjit

 

” My journey started Strangely when Akash convinced me to join CommerceX, and trust me, there have been no regrets, and that decision was one of the most influential decisions of my life.

The Founders gave me opportunities to perform at different levels and to learn by giving first-hand experience in digital marketing, giving client accounts and teaching me various aspects of digital marketing. These guys breathe E-commerce Marketing, and to work with them, is a pure delicacy.

The journey has been so far one of the best days of my career, till now and still, there is a lot to learn and absorb from the Founders. The work Culture encourages everyone to be accountable, Learn, and Grow continuously, which is not the case with most of the companies where your growth become stagnant at some point.

I am sure the experience I am currently having and the level and quality of work that’s given to me, is surely going to help me build a strong foundation of my career

From working late nights to partying, the life at CommerceX is a continuous motion of being a better self from the previous day. It’s been five months now and doesn’t feel like it, The time has passed so fast, maybe Because I enjoyed working here so much that I have lost track, and I would like it to be that way only”

#lifeatcommercex

Discover Mayank’s Journey of Success at CommerceX

Mayank-1

 

Discover Mayank‘s Journey of Success at CommerceX, who recently completed a year, he shares his experience with the family we have here. We wish him Good Luck and look forward to have even greater year this time. Keep Rocking !

“A year ago I joined here as a data operations executive who was to stay behind the screen and crunch numbers. But then as I started to understand the data and the business, I wanted to do something different. And I got the opportunity to enter client management to pre-sales to sales strategy to what not and the work became a rollercoaster ride from then on. I have been really blessed with amazing mentors who selflessly helped and guided me towards various milestones which enabled me to wear multiple hats on different occasions. I learnt so many different aspects of business in just 1 year which I would have learned in 4 years in an MNC.

When I look back, I see an amazing journey with CommerceX which fuels my aspirations to do better than I did yesterday every day. I am super excited and very eagerly looking forward to my next ventures here at CommerceX.

Cheers to the amazing team!”

#lifeatcommercex