CRM Manager

Duties :
– Day to day execution and management of emailers, sms, webpush, app push and on-site user notifications
– Seamless execution of emailer and push notification campaigns for brands on crm platform
– Understand and identify user buckets and understand user journeys basis each brand and eComm vertical
– Seamless and timely execution of campaigns
– Contribute ideas to improve the roi metrics for brands like returning purchasers
– Increase customer satisfaction by digging deeper in their domain/business and coming up with innovative campaign ideas
– Day-to-day liason with campaign & account managers on campaign developments
– Coordination with internal tech, design, marketing team to ensure campaign deliveries
– Pro-actively providing inputs and ensuring work completion across client projects
– Tracking, analyzing & summarization of campaign deliverables and process monitoring
– Identifying gaps in user journeys and how to improve user buying cohorts
– Competition study and analysis of there strategies

Desired candidate will have :
– 2-3 years of experience in ecommerce specific email and sms campaigns management
– Techincal understanding of emailer, push notifications and how they work
– Understanding of eCommerce and user journies / funnels
– Know how and past working experience on atleast 1 crm platform
– Effective verbal & written communication skills
– Detail oriented and in-depth understanding of his/her deliverables
– Logical and analytical approach and a problem solving attitude
– Out of the box thinking and innovative strategies that can help improve client’s accounts
– Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow

Techincal skills:
– Understanding of platforms / tools / technologies like or similar to netcore, silverpop, webengage,, etc
– Analytical platforms like Google Analytics, Appsflyer, Mixpanel
– Excel & PowerPoint