Paid Campaign Managers

This requires you to:
Work with Digital Marketing team on scaling the paid campaigns efforts of the company. Work at
this position would include:
 Seamless execution of SEM & Facebook display campaigns.
 Strong analytical background and direct experience in digital marketing
 Coming up with innovate ways to run paid campaigns
 Have in-depth knowledge of Adwords and be a hands-on marketer having run
search as well as display campaigns including A/B testing ads.
 Having a good grasp of English and a thorough understanding of web/app based
businesses and knowledge of MS Excel would be a plus.
 Additionally, if you have excellent reasoning and data analysis skills then you
would be a person of interest.
 Experience in the same role (minimum 2-3 years) handling large scale media budgets on facebook/google

ROLE & RESPONSIBILITY:
 Executing marketing campaigns through SEM, Google Display & FB
 Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.
 Ensure process improvements pro-actively and improve operational efficiency
 Periodic reporting to management on performance of campaigns
 Gathering insights into campaigns and consumer behavior and implementing the
learnings
 Partner with marketing manager to ensure that different campaigns are being
executed
 Developing and executing new and innovative strategies for consumer
acquisition.
 Continuous experiment and run A/B Testing on campaigns, messaging and
targeting to improve ROI.
 You will help create & execute strategy for new user acquisition and also
returning user engagement on Google & FB. Along with running the accounts
you will also contribute to our overall growth strategy nationally as well as at a
city level marketing strategy.

Business Analyst

Key Requirements:
• Strong problem-solving ability and attention to detail
• Excellent verbal and written communication skills
• Proficient in Excel and PowerPoint
Job Description:
• Gather and analyze data, identify relevant trends, do follow up analysis and prepare visualizations.
• Manage weekly and monthly reporting on key business metrics – including sales, marketing, and operations
• Conduct analysis that increases sales, improves efficiency and supports long-term growth and strategic decision-making
• Create sales and cost forecasts for the month and year
• Prepare scenario analyses and businesses cases for new initiatives as per requirement
• Work closely with cross-functional teams to deliver business goals
• Spot new opportunities for account expansion & optimization.
• Understanding client goals, creating and executing strategies to exceed these goals

Social Media Manager

Together with the CEO, you will manage content marketing initiatives that improve our brands’
awareness, increase website traffic and increase lead generation. Of critical importance is the ability
to identify strategic topics and write sophisticated, high quality content that shapes the views of our
brand’s target buyers.
Key Responsibilities
 Develop ideas from scratch and write original content – blog posts, case studies, articles,
white papers, eBooks, infographics, presentations and more – that can be utilized across
multiple marketing channels.
 Develop and execute content marketing plans, delivery strategies and content (editorial)
calendars for our clients.
 Coordinate with the CEO and other team members to deliver compelling content for all
prospects across each phase of our target audiences’ buying life-cycles.
 Drive on time execution and publishing of content through your own initiative and with the
help of you designer(s).
 Partner with third party websites that can syndicate/guest post content you write on behalf
of clients.
 Ensure all content distribution activities are coordinated across all necessary social channels.
 Strong knowledge of content marketing platforms like Taboola, Outbraind & Colombia and
ability to develop content marketing plans for our clients.
 Strong knowledge of social platforms like Facebook, Instagram, Twitter.
 Continually test content formats and distribution channels to determine the optimal
approach to reaching various segments of clients’ targeting audiences.
 Communicating in a professional, but unique “voice” for each client; directly aligned with
each client’s thought leadership and content platform.
 Conduct content analysis studies on client competitors, including digital footprint analysis.
 Write PR articles and releases for the company and be end-end responsible for all external
brand communication.

A few reasons why you’d want to work with us and would confirm whether
you’re a good fit for this position

 You are self-motivated, hungry for a challenge, and looking to make an immediate impact.
 You have relevant experience of 3-5years in social media marketing with top brands/agencies.
 You balance your life with work as you see fit (as long as you are fully dedicated to the role).
 You are passionate about writing and are very good at it, and have strong proofreading
capabilities.
 You have a strong marketing foundational knowledge.
 You hate workplace politics or BS. Our focus is solely on client success.
 You have an over-the- top customer service attitude.
 You check your ego at the door and are always open to constructive feedback. If you take
things personally, you’re not a fit.
 You are smart, creative, accountable, willing to go the extra mile, and really “get it”. If you
don’t understand this bullet, you aren’t a fit.
Requirements of the Job
 Either graduated with 4-year degree with focus on Marketing, Journalism, or English from a
reputable university and 3+ Years of Content Marketing experience in a corporate B2B
marketing role or agency marketing role (service B2C clients) with end-to- end content
marketing. Or you are a freelancer with at least 3 years’ experience providing B2B content
for established, successful, satisfied clients.
 Exceptional business writing skills and can visualize as well as convey a message into
relevant and interesting content.
 Verifiable examples of your content marketing successes and wins.
 Strong project management and verbal communication skills – the ability to own and drive a
project schedule from start to finish, including managing clients.
 Subject matter expertise in B2B industry trends.
 Experience writing for a senior executive audience.
 Ability to interpret creative direction, and a willingness to learn.
 Strong creativity and passion for creating responsive, original and interesting content.
 Your attention to detail is impeccable. You produce a work product that requires little
modification.
Is this you? Just tell us why and attach a resume.

Paid Media Lead

This requires you to:
Work with Digital Marketing team on scaling the paid campaigns efforts of the company. Work at
this position would include:
 Seamless execution of SEM & Facebook display campaigns.
 Strong analytical background and direct experience in digital marketing
 Experience of running campaigns as well as managing team of 4-5 campaign managers
 Coming up with innovate ways to run paid campaigns
 Have in-depth knowledge of Adwords and be a hands-on marketer having run
search as well as display campaigns including A/B testing ads.
 Having a good grasp of English and a thorough understanding of web/app based
businesses and knowledge of MS Excel would be a plus.
 Additionally, if you have excellent reasoning and data analysis skills then you
would be a person of interest.
 Experience in the same role (minimum 3-5 years)

ROLE & RESPONSIBILITY:
 Executing marketing campaigns through SEM, Google Display & FB
 Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.
 Ensure process improvements pro-actively and improve operational efficiency
 Periodic reporting to management on performance of campaigns
 Gathering insights into campaigns and consumer behavior and implementing the
learnings
 Partner with marketing manager to ensure that different campaigns are being
executed
 Developing and executing new and innovative strategies for consumer
acquisition.
 Continuous experiment and run A/B Testing on campaigns, messaging and
targeting to improve ROI.
 You will help create & execute strategy for new user acquisition and also
returning user engagement on Google & FB. Along with running the accounts
you will also contribute to our overall growth strategy nationally as well as at a
city level marketing strategy.