Category Manager – Gaming

To qualify as a suitable candidate you will:

  • Have a minimum of 2-3 years of experience on client side as a digital marketing manager or agency side  handling the day to day digital acquisitions activities of clients in the gaming space.
  • Have an in-depth understanding of the online gaming sector in India
  • Have a strong network of contacts specifically in the online gaming category which you will use to develop new business opportunities in close association with the business development team
  • Have relevant experience in client retention and managing overall growth.
  • Be a motivated and focused individual with great organisational and interpersonal skills

As Category lead you will:

  • Be responsible for the P&L for the gaming category and work closely with the client success team to ensure month and quarterly targets are achieved.
  • Conduct weekly reviews with all gaming clients along with the client success team and providing regular feedback to the management.
  • Attend appropriate events and conferences within the online gaming industry, acting as the perfect agency ambassador while networking
  • Keep up-to-date and maintain a strong knowledge on the digital gaming vertical

Client Success Manager

Ability to handle different lifestyle brand’s digital marketing mandates with relevant experience at the client side.

Key responsibilities :

– Responsible for digital ad operations with the client & in-house digital ad-operations team and managing client’s end goals.

– Understanding client’s objectives and driving strategy and execution of the same and over-delivering on the goals.

– Monitoring of daily reports, preparation of weekly & monthly reviews with clients leading to actionable insights.

– In-depth understanding of all variables that can impact the client’s account and working with the internal teams to ensure client’s goals are exceeded

– Ability to do a research on best practices to be adopted, tools to be employed and share insights

– Strong understanding of data to measure marketing mix effectiveness of different channels i.e., paid, organic

– Co-ordination with multiple teams I.e. content, Paid marketing, SEO and creative to meet the client’s end objective

– Cross-sell & Up-sell wherever opportunity arises to expand the accounts.

Candidate should have:

– An engineering degree & minimum 3-5 years of experience in managing digital marketing cross-channels on the client side

– Extremely good communication & analytical skills and ability to identify and persevere from any situation

– Passionate about marketing and growing client’s business across verticals

– Out of the box thinking and innovative strategies that can help improve client’s accounts

– Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow

– Understanding of different marketing channels and how they work in co-relation with each other

– High awareness & thought leadership in the client’s verticals which the candidate is handling

Technical Skills :

– Understanding of digital platforms like Google, Facebook, Remarketing, CRM

– Analytical platforms like Google Analytics, Appsflyer, Mixpanel

– Excel & PowerPoint

Business Analyst

Fresher engineers with upto 1yr work experience in digital or e-commerce

Key Requirements:
• Strong problem-solving ability and attention to detail
• Excellent verbal and written communication skills
• Proficient in Excel and PowerPoint
Job Description:
• Gather and analyze data, identify relevant trends, do follow up analysis and prepare visualizations.
• Manage weekly and monthly reporting on key business metrics – including sales, marketing, and operations
• Conduct analysis that increases sales, improves efficiency and supports long-term growth and strategic decision-making
• Create sales and cost forecasts for the month and year
• Prepare scenario analyses and businesses cases for new initiatives as per requirement
• Work closely with cross-functional teams to deliver business goals
• Spot new opportunities for account expansion & optimization.
• Understanding client goals, creating and executing strategies to exceed these goals

Paid Campaign Manager

This requires you to:
Work with Digital Marketing team on scaling the paid campaigns efforts of the company. Work at
this position would include:
 Seamless execution of SEM & Facebook display campaigns.
 Strong analytical background and direct experience in digital marketing
 Coming up with innovate ways to run paid campaigns
 Have in-depth knowledge of Adwords and be a hands-on marketer having run
search as well as display campaigns including A/B testing ads.
 Having a good grasp of English and a thorough understanding of web/app based
businesses and knowledge of MS Excel would be a plus.
 Additionally, if you have excellent reasoning and data analysis skills then you
would be a person of interest.
 Experience in the same role (minimum 2-3 years) handling large scale media budgets on facebook/google

ROLE & RESPONSIBILITY:
 Executing marketing campaigns through SEM, Google Display & FB
 Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.
 Ensure process improvements pro-actively and improve operational efficiency
 Periodic reporting to management on performance of campaigns
 Gathering insights into campaigns and consumer behavior and implementing the
learnings
 Partner with marketing manager to ensure that different campaigns are being
executed
 Developing and executing new and innovative strategies for consumer
acquisition.
 Continuous experiment and run A/B Testing on campaigns, messaging and
targeting to improve ROI.
 You will help create & execute strategy for new user acquisition and also
returning user engagement on Google & FB. Along with running the accounts
you will also contribute to our overall growth strategy nationally as well as at a
city level marketing strategy.

Marketing Communications Manager

Together with the CEO, you will manage content marketing initiatives that improve our brands’
awareness, increase website traffic and increase lead generation. Of critical importance is the ability
to identify strategic topics and write sophisticated, high quality content that shapes the views of our
brand’s target buyers.
Key Responsibilities
 Develop ideas from scratch and write original content – blog posts, case studies, articles,
white papers, eBooks, infographics, presentations and more – that can be utilized across
multiple marketing channels.
 Develop and execute content marketing plans, delivery strategies and content (editorial)
calendars for our clients.
 Coordinate with the CEO and other team members to deliver compelling content for all
prospects across each phase of our target audiences’ buying life-cycles.
 Drive on time execution and publishing of content through your own initiative and with the
help of you designer(s).
 Partner with third party websites that can syndicate/guest post content you write on behalf
of clients.
 Ensure all content distribution activities are coordinated across all necessary social channels.
 Strong knowledge of content marketing platforms like Taboola, Outbraind & Colombia and
ability to develop content marketing plans for our clients.
 Strong knowledge of social platforms like Facebook, Instagram, Twitter.
 Continually test content formats and distribution channels to determine the optimal
approach to reaching various segments of clients’ targeting audiences.
 Communicating in a professional, but unique “voice” for each client; directly aligned with
each client’s thought leadership and content platform.
 Conduct content analysis studies on client competitors, including digital footprint analysis.
 Write PR articles and releases for the company and be end-end responsible for all external
brand communication.

A few reasons why you’d want to work with us and would confirm whether
you’re a good fit for this position

 You are self-motivated, hungry for a challenge, and looking to make an immediate impact.
 You have relevant experience of 3-5years in social media marketing with top brands/agencies.
 You balance your life with work as you see fit (as long as you are fully dedicated to the role).
 You are passionate about writing and are very good at it, and have strong proofreading
capabilities.
 You have a strong marketing foundational knowledge.
 You hate workplace politics or BS. Our focus is solely on client success.
 You have an over-the- top customer service attitude.
 You check your ego at the door and are always open to constructive feedback. If you take
things personally, you’re not a fit.
 You are smart, creative, accountable, willing to go the extra mile, and really “get it”. If you
don’t understand this bullet, you aren’t a fit.
Requirements of the Job
 Either graduated with 4-year degree with focus on Marketing, Journalism, or English from a
reputable university and 3+ Years of Content Marketing experience in a corporate B2B
marketing role or agency marketing role (service B2C clients) with end-to- end content
marketing. Or you are a freelancer with at least 3 years’ experience providing B2B content
for established, successful, satisfied clients.
 Exceptional business writing skills and can visualize as well as convey a message into
relevant and interesting content.
 Verifiable examples of your content marketing successes and wins.
 Strong project management and verbal communication skills – the ability to own and drive a
project schedule from start to finish, including managing clients.
 Subject matter expertise in B2B industry trends.
 Experience writing for a senior executive audience.
 Ability to interpret creative direction, and a willingness to learn.
 Strong creativity and passion for creating responsive, original and interesting content.
 Your attention to detail is impeccable. You produce a work product that requires little
modification.
Is this you? Just tell us why and attach a resume.

Affiliate Delivery Manager

Duties :
– Persuading affiliates, publishers and networks to work with our brands – existing strong relationships all the leading coupons/cashback publishers and emailer delivery publishers.
– Figuring out mutually beneficially beneficial payout models and terms with every affiliate.
– Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
– End-end responsibility of outbound reach, forming deals, campaign set up, tracking, integrations, delivery & reconciliation
– Coming up with new & innovative ways to promote the brand with publishers
– Ensuring latest promotions updates with publishers and strong understanding of there modes of promotions across different publisher types
– Look for, identify and onboard new publishers based on industry vertical of the client

Desired candidate will have :
– An engineering degree & minimum 3-5 years of eCommerce experience managing affiliate publishers including top coupons/cashback websites and experience in managing a team of 4-5 affiliate executives.
– Extremely good communication & analytical skills and ability to identify and persevere from any situation
– Understanding of different ways of affiliate frauds in eCommerce
– Strong negotiation skills
– Know how in CPM//CPC/CPI/CPA/CPL/CPS models
– Out of the box thinking and innovative strategies that can help improve client’s accounts
– Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow
– Ability to form and maintain good relations with publishers, affiliate networks
– High awareness & thought leadership in the client’s verticals which the candidate is handling

Techincal skills:
– Understanding of platforms / tools / technologies like Hasoffers
– Analytical platforms like Google Analytics, Appsflyer, Mixpanel
– Excel & PowerPoint

Operations Manager

Duties :
– Day to day execution and ads management across ad platforms like google, facebook, programmatic and native
– Monitoring of key metrics for each client account and coming up with solutions to ensure deliverables are getting achieved
– Seamless and quick execution across ad platforms and a strong technical knowhow
– Contribute ideas
– Day-to-day liason with campaign & account managers on campaign developments
– Pro-actively providing inputs and ensuring work completion across client projects
– Tracking, analyzing & summarization of campaign deliverables and regular progress monitoring
– Keyword research, campaign structuring and and ability to do basic analysis
– Figuring out mutually beneficially beneficial payout models and terms with every affiliate.
– Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
– End-end responsibility of outbound reach, forming deals, campaign set up, tracking, integrations, delivery & reconciliation
– Coming up with new & innovative ways to promote the brand with publishers
– Ensuring latest promotions updates with publishers and strong understanding of there modes of promotions across different publisher types
– Look for, identify and onboard new publishers based on industry vertical of the client

Desired candidate will have :
– Min 2-3 years of experience in digital marketing / eCommerce
– Effective verbal & written communication skills
– Detail oriented and in-depth understanding of his/her deliverables
– Logical and analytical approach and a problem solving attitude
– Out of the box thinking and innovative strategies that can help improve client’s accounts
– Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow

Techincal skills:
– Understanding of platforms / tools / technologies like Adwords, Facebook, DBM, Outbrain, Taboola etc
– Analytical platforms like Google Analytics, Appsflyer, Mixpanel etc
– BI platforms like Tableau, Google Studio, Microsoft Power BI etc
– Advanced Excel & PowerPoint

Marketplaces Manager

The Ecommerce Marketplace Channel Manager will create and manage product listings, product advertisements on e-commerce platforms like Amazon, eBay, Myntra, Shopclues,Flipkart etc. and grow sales in these channels to meet overarching company goals. The position will develop and maintain effective working relationships with cross functional team members in a fast paced and dynamic company.

Key Responsibilities

– Manage the entire inventory records, and order fulfilment process with detail and accuracy

– Coordinate with brands and account/category managers and prepare regular MIS

– Monitor and manage customer reviews and complaints related to product concerns and assortment

– Maintain monthly and quarterly growth numbers across portals.

– Manage individual and bulk listings, update product data/ specifications/ images/ pricing/ discount etc.

– Reports generation, sales analysis and replenishment of inventory to avoid out of stock of critical sku’s.

– Monitoring promotional activities across all marketplaces.

– Work will involve extensive use of spreadsheets, email correspondence and work with online control panels

– Analyzing ageing stock and try to liquidate on online platforms

– Preparing and sharing stock sheets with online parties and following up on payments

– Monitoring the price of competitors

 

Qualifications and Experience

-BA/BS degree
– Minimum 2-5 year’s merchandising and marketing management experience
– Background and knowledge of the Ecommerce and online Marketplace Management
– Keen analytical mind, strong on planning, detail and accuracy, and be a demonstrably creative thinker.
– Display initiative to remove obstacles.
– Negotiation and vendor management skills
– Proficient in Microsoft Outlook, Word, Excel and Power Point software