Account Manager – Digital Marketing

Posted 8 months ago

Ability to handle different lifestyle brand’s ecommerce marketing accounts with relevant digital marketing experience at the client side.

Key responsibilities :

– Responsible for digital ad operations with the client & in-house digital ad-operations team and managing client’s end goals.

– Understanding client’s objectives and driving strategy and execution of the same and over-delivering on the goals.

– Monitoring of daily reports, preparation of weekly & monthly reviews with clients leading to actionable insights.

– In-depth understanding of all variables that can impact the client’s account and working with the internal teams to ensure client’s goals are exceeded

– Ability to do a research on best practices to be adopted, tools to be employed and share insights

– Strong understanding of data to measure marketing mix effectiveness of different channels i.e., paid, organic

– Co-ordination with multiple teams I.e. content, Paid marketing, SEO and creative to meet the client’s end objective

– Cross-sell & Up-sell wherever opportunity arises to expand the accounts.

Candidate should have:

– An engineering degree & minimum 2-3 years of experience in managing digital marketing cross-channels on the client side

– Extremely good communication & analytical skills and ability to identify and persevere from any situation

– Passionate about marketing and growing client’s business across verticals

– Out of the box thinking and innovative strategies that can help improve client’s accounts

– Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow

– Understanding of different marketing channels and how they work in co-relation with each other

– High awareness & thought leadership in the client’s verticals which the candidate is handling

Technical Skills :

– Understanding of digital platforms like Google, Facebook, Remarketing, CRM

– Analytical platforms like Google Analytics, Appsflyer, Mixpanel

– Excel & PowerPoint

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