Paid Campaign Manager

Gurugram
Posted 1 year ago

This requires you to:
Work with Digital Marketing team on scaling the paid efforts of the company. Work at
this position would include:
 Seamless execution of SEM & Facebook display campaigns.
 Strong analytical background and direct experience in digital marketing
 Identifying trends in data and adapting based on that
 Coming up with innovate ways to run paid campaigns
 Have in-depth knowledge of Adwords and be a hands-on marketer having run
search as well as display campaigns including A/B testing ads.
 Having a good grasp of English and a thorough understanding of web/app based
businesses and knowledge of MS Excel would be a plus.
 Additionally, if you have excellent reasoning and data analysis skills then you
would be a person of interest.
 Experience in the same role (1-3 years)

ROLE & RESPONSIBILITY:
 Executing marketing campaigns through SEM, Google Display & FB
 Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.
 Ensure process improvements pro-actively and improve operational efficiency
 Periodic reporting to management on performance of campaigns
 Gathering insights into campaigns and consumer behavior and implementing the
learnings
 Partner with marketing manager to ensure that different campaigns are being
executed
 Developing and executing new and innovative strategies for consumer
acquisition.
 Continuous experiment and run A/B Testing on campaigns, messaging and
targeting to improve ROI.
 You will help create & execute strategy for new user acquisition and also
returning user engagement on Google & FB. Along with running the accounts
you will also contribute to our overall growth strategy nationally as well as at a
city level marketing strategy.

 

Job Features

Job CategoryCampaign Management

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